Advertising

Blurring the Lines between Reality and Fantasy

Anna is the Snap Queen

She has 1000s of followers.

She takes 30 selfies a day.

The average number of likes is 400.

She loves the popularity.

For the Snapchat filtered pics with dog ears, flower crowns and all that.

The slight bump in her nose that made her insecure was Facetune erased.

She was trying to be picture perfect.

She avoided meeting people because she was petrified if they saw the real imperfect her.

She asked cosmetic surgeons to remove her imperfections to get closer to her digital image!

Anna

Also called Snapchat Dysmorphia – when patients brought images of themselves, all filters corrected & wanted to look just like that. Ideal nose, enlarged lips, ideal jaw, large eyes and the list goes on.

It was blurring the line between reality & fantasy. This is a mental health condition where people become fixated on defects (real & imagined) in their appearance.

The pervasiveness of airbrushing on social media creates “unrealistic expectations of what is normal”.

No wonder, mobile editing software, filters, Insta & Snapchat are doing well.

When surveyed, over 60% of cosmetic surgeons said patients’ motivation was to look better in selfies, up from just 13% in 2016

Tweakments have increased – fillers like botox etc.

Cosmetic surgeries are burgeoning.

A sad scenario, when real looks are changed to look at dangerous ‘perfect’ ones.

Vejay Anand

For consultation and advice - https://topmate.io/vejay_anand_s

Recent Posts

Why Digital-First Pet Brands in India Are Moving Offline

Digital-first pet brands in India are moving offline as physical retail becomes key for trust,…

2 days ago

Young Pet Parents Are Redefining How India Buys for Pets

Young Indian pet parents are reshaping petcare buying through social platforms, influencer trust, and education-led…

2 days ago

Beyond Attention: The Age of Meaningful Recognition

In an age of abundance, attention is cheap. Discover why meaning, recognition, and cultural clarity…

1 week ago

The Pet Plate Revolution

Human food trends are rewriting the rules of pet nutrition. Pet bowls now reflect the…

2 weeks ago

Lightning Decision Jam: A Fast, Structured Approach to Better Decisions

Lightning Decision Jam helps teams make fast, structured, and actionable decisions.

3 weeks ago

Decide Smarter, Move Faster: The Speed-Reversibility Matrix

Speed-Reversibility Decision-Making Matrix, helping leaders choose when to move fast and when to pause by…

3 weeks ago