The story behind the repositioning the making of the first few commercials with Subodh Poddar - the erstwhile creative head…
This simplicity of the idea, the humour & naughtiness of the kids & the Masterji's involvement resulted in an iconic…
A lot of girls missed out on fun when they were young. That's why the line "Why should boys have…
The task was to bring all the products under one umbrella and have a philosophy running across which would add…
This insight and creative thought of boss bashing is what triggered the advertising creative. The cruel boss Hari Sadu and…
Tooth powders were used, especially in rural areas. Dant Manjan leveraged its ayurvedic heritage & ingredients to make teeth whiter.
Zandu Balm became a universal remedy for pain relief. It took the higher ground of ‘relief from all troubles’.
The image of milk had taken a beating in comparison to the exciting cola campaigns and this Doodh campaign turned…
Indian women believed they should look young to earn compliments. The finest example is when a married lady with a…
Sundrop became the “healthy oil for healthy people’ – maintenance of good health and all family members.
This commercial & the jingle is one of the most favourite advertising films of all time. The longevity is seen…
Hero Honda CD 100 was the first motorcycle in India to position itself on mileage and fuel economy.
Both Noorani and Mundkur went against trends & fashion successfully to have a bearded man as a model for the…