Surf

How Ghari Did A Nirma on Nirma & Wheel

Carefully planned and executed strategy helped Ghari overtake both Nirma and Wheel to capture the leadership position

2 years ago

Soap Wars – Surf, Nirma & Wheel

Unilever was forced to rethink its strategy when Nirma washing powder, quickly gained marketshare

2 years ago

Iconic Ads: Surf- Lalitaji

One of the most successful advertising campaigns ever in India. Lalitaji turned around the fortunes of Surf

3 years ago