A huge accomplishment was the transformation of Marlboro from a cigarette for women to the symbol of a manly smoking…
Quaker Oats has grown into a household name thanks to its keen eye for consumer needs, willingness to try new…
Repositioning through packaging that is both aesthetically pleasing and useful while being true to the brand's values is key to…
Old Spice only rethought its target audience and the language it would use to reach them making it more relevant
With correct customer insights, Play-Doh was able to reposition to resounding success that has stood the test of time
Potential, strengths, customer inputs, product development, and competitive landscape considerations drove Moov's steady growth
The successful repositioning of the brand by extending usage through disparate ways saved the brand and grew the brand and…
Repositioning is the process of shifting how others think about you or your competitors.