A change in brand name could be justified if the company's strategic emphasis shifts away from traditional markets
With its new brand design, Pepsi pays tribute to its history while also embracing its big future like many other…
In a market saturated with conventionally shaped candies like squares and rectangles, Toblerone deliberately developed a visual brand that celebrates…
Burberry has gone back to the future perhaps bringing history and legacy to the forefront over the clinical sameness seen…