Pfizer's adept grasp of the target demographic, challenge norms, and strategic use of communication channels played a significant role
Thanks to the repositioning of Maggi Noodles, it has been a runaway success so much it has become synonymous with…
De-positioning and positioning are both necessary for a holistic brand positioning strategy to work rather than being at opposite ends
Turn a perceived deficiency into a differentiating strength by telling a narrative that alters negative perceptions of a brand may…
It is important to position businesses/ brands that are more aligned with what the target customers want to do and…