The film was to showcase Indian Railways as an organization - for the people, by the people - that connects…
This was primarily targeted at youngsters who thought they were too young to die and cancer happens only to older…
The idea was to engage, create a conversation with topics that affect them. This would also be the forerunner to…
Titan needed to increase watch consumption per person by suggesting the use of different watches for different occasions.
Objective was to tell 30+ years males to invest early for oneself. The creative thought was never let money come…
Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…
The campaign was to allay fears regarding the vaccines and goad parents to bring their babies to the vaccination camps.
The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. Both in and outside the water.
Fevicol advertising has moved beyond the physical adhesiveness between surfaces to a more metaphorical one.
This was Piyush Pandey's first campaign for Pidilite. He had actually made this for Fevitite but the Parekhs suggested it…
It was researched and found out that the majority of the respondents never found the shade they ideally wanted.
Cadbury had a simple brief – they wanted adults to eat chocolates as the chocolate market was not growing.
With Har Ghar, Asian Paints made it an emotional reason to buy paints for your home in your need to…
Both the Pandey brothers co-wrote the script of a film focusing on the small size of Ericsson phones.