P&G

Iconic Ads: P&G – Thank You Mom

P&G's "Thank You Mom" Olympic marketing campaign was a masterful attempt to tap into a timeless human value in order…

2 years ago

Iconic Ads: Ivory – 99 and 44/100 percent pure

It was a time when people were impressed by scientific evidence. "99 and 44/1 per cent pure" had just the…

3 years ago

Iconic Ads: Share the Load – Ariel

Despite talk of gender equality, the nasty truth is that there is a skewed distribution burden of domestic work.

3 years ago