From turmeric and probiotics to clean labels, India’s pet food is evolving. Learn how health-conscious pet parents are driving the…
How India’s pet food industry is evolving with science, transparency, and care—transforming pet nutrition into a movement for well-being.
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75…
Addressing pet obesity through innovative products, enhanced services, and consumer education can benefit both pets and businesses
Humans have creativity, invention, and sophisticated emotional intelligence, whereas animals have purer or more commendable features.
By comprehending and acknowledging anthropomorphism, individuals may enhance their ability to provide proper care for their pets
Manufacturers may establish their items as important for pet owners seeking high-quality snacks that enhance their pets' diets and nutrition.
Humanising pets means treating them like family. Thus, the pet food and cosmetics sectors are responding to this new trend
There are many things we can learn from dogs. Here is my point of view after being with them for…
There is an increased awareness on customers to purchase pet food that use sustainable products and practices
Millennials have brought about a huge change in attitudes towards pets. Thanks to them, there is an increasing number of…
Puffery claims are misleading customers by promising something which cannot be proven
One owns e-commerce, but the other owns the doggie bowl. Chewy is overtaking Amazon focussing on customer service
Pet parents are increasingly resorting to natural methods to treat pets. Retailers will play a huge part in educating them.