PizzaHut and IKEA collaborated on a pizza with IKEA's famed meatballs and a life-size replica of the miniature table that comes…
Thai Life Insurance strives to be a trusted life partner by really caring for people's lives without expecting anything in…
The story of Shreddies is a great example of how a brand can gain intangible value without making any changes…
Roti is a common accompaniment to practically every Indian dinner, and it can only be eaten with your hands. It…
The beauty industry's portrayal of women was inaccurate. And Dove attempted to change this by delving into "Real Beauty"
Diu leveraged its spectacular natural beauty, a strong Portuguese heritage, stunning architecture, and unique attractions.
Amex wanted a synergy tag line which would work across the business lines. David Ogilvy is credited of thinking of…
Maharashtra had a variety. There was a ‘limitless vastness’ which the state offered.
The "Monks" advertising campaign for the 1996 World Cup Limited Edition Philips Pocket Radio was created by Ogilvy and well…
The advertising was intended to discourage the usage of analgesics for colds. Instead here was a cold specialist
Advertising was created to tackle the monsoon cold. It combined a rational benefit and emotion through children.
The film was to showcase Indian Railways as an organization - for the people, by the people - that connects…
This was primarily targeted at youngsters who thought they were too young to die and cancer happens only to older…
Every festival has a unique reason to celebrate. It is also seen as an opportunity to refresh, bring in the…