Focus on the content. Advertisers have lost sight of a basic reality in their pursuit of logical sales messaging: theatrics…
The girl had a global appeal to her. Everyone may identify with a girl, regardless of gender or age.
he brief could not have been simpler. Translate the core of the brand simply. Make it fun, quirky and unforgettable
The objective was to move from the realms of functional to a fun and quirky one. Something which would stay…
The focus of the communication was why Chlormint is eaten - bad breath. The challenge was to hide it, twist…
McCann wanted to bring in some uniqueness in communication. People have little interest in watching ads repeatedly which keep saying…
When we ask guests whether they want a Thanda, that means we are offering them a cold drink. The effort…
If instant coffee had to grow in India, it needed to appeal to an audience that was not affected by…