McCann Erickson

Iconic Ads: Coca Cola – Mean Joe Greene

The contrast in characters helped the commercial elicit an emotional reaction among its consumers

12 months ago

Iconic Ads: Levi Strauss – Route 66

The advertisement is both highly skilled and sexually suggestive. It's racy, law breaking, casual pickups & more - All in…

1 year ago

Iconic Ads/Statue: State Street – Fearless Girl

The girl had a global appeal to her. Everyone may identify with a girl, regardless of gender or age.

3 years ago

Iconic Ads: Metro Melbourne – Dumb Ways to Die

Metro Melbourne - Dumb Ways to Die was advertising that was treated like a single, targeting youth who did stupid…

3 years ago

Iconic Ads: Miller Lite – Great Taste, Less Filling

The common misconception was that you couldn’t drink a light beer that tasted good.

3 years ago

Iconic Ads: L’Oreal – Because I Am Worth It

"Because I am worth it" was neither about pleasing people nor about presenting the typical image of a woman.

3 years ago

Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke

The 1971 commercial of bringing people together of different regions with Coca Cola by "I'd Like to Buy the World…

3 years ago

Iconic Ads: Priceless – For everything else there’s Mastercard

MasterCard’s “Priceless” theme has become one of the most admired campaigns creating an emotional connect, appealing to everyone even after…

3 years ago