The Tata Nano was supposed to be a groundbreaking new kind of automobile, but instead it became a disaster.
De-positioning and positioning are both necessary for a holistic brand positioning strategy to work rather than being at opposite ends
K-Pop seems to have cracked a winning formula which has churned many bands and multiple hits making it a global…
The Collaborative Three-Box approach enables how global and regional teams need to collaborate for the good of the brand.
A look at the first significant ambush marketing exercise in India between the Cola giants
The campaign completely repositioned Raymond's and reinforced the premium perception in customers minds. This was a great success
Puffery claims are misleading customers by promising something which cannot be proven
The Pet Care Marketplaces in India needs to plan better and look at private labels strategically rather than tactically
Hawthorne Effect is a psychological phenomenon that produces changes to behaviour and belief as a result of increased attention from…
Brand or Cause led communities are probably the best ways to grow a brand. However starting off should be well-…
There is a lack of personalization in Pet care retail - both offline and online, in the Indian markets.
Anchoring bias uses our trust in the first information we get which becomes the anchor, and all future decisions are…
Influencers are role models for their followers. The passion & excitement of influencers is persuasive. Hence the need for good…
Marketers use nostalgia to relive old favourites or return to the good old days. Creating a feeling of nostalgia evokes…