A look at the first significant ambush marketing exercise in India between the Cola giants
The campaign completely repositioned Raymond's and reinforced the premium perception in customers minds. This was a great success
Puffery claims are misleading customers by promising something which cannot be proven
The Pet Care Marketplaces in India needs to plan better and look at private labels strategically rather than tactically
Hawthorne Effect is a psychological phenomenon that produces changes to behaviour and belief as a result of increased attention from…
Brand or Cause led communities are probably the best ways to grow a brand. However starting off should be well-…
There is a lack of personalization in Pet care retail - both offline and online, in the Indian markets.
Anchoring bias uses our trust in the first information we get which becomes the anchor, and all future decisions are…
Influencers are role models for their followers. The passion & excitement of influencers is persuasive. Hence the need for good…
Marketers use nostalgia to relive old favourites or return to the good old days. Creating a feeling of nostalgia evokes…
How you structure your subject line really matters for a positive result
This disease is a strongly held belief that if no one in your friend's circle is into something, then no…
“Post-Demographics” – where relying on demographics for defining customers would be precarious. Consumers aren’t defining themselves by demographics – they…
Consumers are increasingly expecting that brands to also take responsibility for the society in a larger sense.