Consumer behavior is shifting worldwide. Explore five lasting trends shaping how people shop, trust brands, and make value decisions across…
The Campbell Kids became templates for advertising mascots, showing how a character could embody a brand’s values while sparking affection…
Why simple, consistent marketing wins: lessons from Amul, Fevicol, Indigo & Royal Enfield on differentiation, coherent strategy and lasting brand…
Survival isn't about slashing prices or luck. It's about preparedness, adaptability, emotional connection, and purpose
You're not in the business of just selling products. You're in the business of emotional transformation. Get that part right
Learn why storytelling matters more than features in branding. Discover how great brands win hearts like great movies win audiences.
An intriguing name is a strategy, not a gimmick. It can differentiate businesses, spark conversations, and create deep emotional connections…
Every brand has the potential to mean more. True loyalty begins when people see your brand as part of their…
In the era of experience, marketing doesn't solely focus on visual appeal. It's about marketing to the mind through every…
By tackling big, scary problems head-on and leveraging them to build something better, the best companies achieve significant success.
Successfully navigating the Attention Economy entails telling relevant tales, personalising experiences, embracing visuals, developing communities, exploiting real-time trends, and forging…
Strike the right balance between luxury and affordability, and watch as your customers appreciate the value you offer.
As Indian Gen Z continues redefining shopping behaviours, brands that evolve with them will win their wallets and loyalty.
Even if your product lacks excitement, your marketing should never fall flat.