With its new brand design, Pepsi pays tribute to its history while also embracing its big future like many other…
A brand's identity is much more than simply a logo or colour scheme; it's about clearly communicating the values and…
The frequent change of logos shows the lack of confidence plus a poor understanding of the target customers
Observing the backlash that the makeover has received in the may be terrifying for a marketer, but it also offers…