Havells wanted to connect directly with customers. And they wanted to establish an emotional connection for this category.
The insight was simple. Without the circuit breakers, there was a chance that a person can get 'shocked' by electricity.
This gave a different perspective to the category where other brands spoke about benefits. Surf, to the contrary, was saying…
St Gobain wanted to communicate the international credentials and convert the commodity into a brand which people will ask for.
Surf Ultra needed advertising which could show it working on the tough oily stains but in an entertaining manner.
With the brand also called Idea and so was the baseline, it was necessary to extend the concept of providing…
Lintas went ahead with the line to ‘strikes again and again with Rin’ as the more you wash, the whiter…
Alyque Padamsee recommended the use of the health appeal and reinforce it with “washes away germs and dirt and leaves…
The words - Hamara Bajaj took on a new, bigger meaning and Buland Bharat Ki Buland Tasveer aroused national consciousness…
The Liril girl was created. She had a vibrant personality, sparkling eyes, and a contagious smile. She had no fear…
Since it was a sexy condom, Lintas exploited this for brand name and also the tagline. It opened people’s minds…
One of the most successful advertising campaigns ever in India. Lalitaji turned around the fortunes of Surf
Sholay was a blockbuster and Gabbar was a huge contributing factor. So there was a positive rub off from a…
Lintas changed the fortunes of the brand by adopting a lifestyle positioning from a functional one. The focus was on…