The same commercial had different interpretations/ stories from a guy and a girl's perspective using the hands to great effect
A unique and exhilarating campaign with a different treatment of using still photographs resulted in the - The Wish Chain…
So a naughty Virat and a naughtier Genelia - something which was unexpected of her, more than did the trick…
The cause of LGBT rights was a hotly debated topic at that time. Come Out of the Closet is an…
Bringing functionality into a quirky brand known was a challenge. Specks of dust in the eye, resulting in tears was…
Lintas created a commercial which was very different from the standard ceramic ware advertising
Kissan Jam needed a boost to communicate its positioning with an ambassador. Rahul Dravid was cast in multiple roles which…
Mothers worry about what their kids eat, especially when they are away from them. So Pepsodent stepped in citing germ…
Plywood had become a commodity. Greenplay wanted to establish a brand among using its longevity as a unique selling proposition.
The problems with the market leader was the lumpiness & non-free flowing quality that affected the taste in food and…
Lintas had a brief which was similar to all other briefs – great mileage, great power. Balki was exasperated –…
The bindi is very significant in Indian culture. It is a symbol of marriage and that was used for the…
VIP now wanted to upgrade its imagery with the shift to young consumers and their tastes. It also wanted to…
The key insight was the target audience had heard of someone else getting AIDS. And to avoid all beliefs which…