Countering popular perception, Honda created different imagery of a biker through the "You Meet the Nicest People on a Honda"…
For most people living with ‘khuddari’ (honesty) & self-respect intact was more important than death itself.
Grey pushed the marketing team to look at Orbit White as an indulgence and not as a ‘health’ product or…
Domino's Pizza reposition pizza itself as the food to eat when people felt hungry. Hence 'Hungry Kya'