focus

Solve The Problem First, Then Comes The Environment

Brands focus on the environment first without solving the actual problem their customers face. No wonder they are doomed to…

2 years ago

Correct Target Audience – Do You Know Them?

A well-defined target audience is the very important. Many give vague descriptions. Resulting in a terrible marketing plan.

3 years ago

Not Knowing Your Target Audience – The Fundamental Flaw

You cannot be everything for everyone and you cannot expect 'anyone' to be interested. The root cause of poor marketing…

3 years ago