Consumer behavior is shifting worldwide. Explore five lasting trends shaping how people shop, trust brands, and make value decisions across…
The endowment effect is a natural part of human behaviour that businesses can leverage to boost sales and customer loyalty
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75…
The bystander effect shows a contradiction in human nature: when many individuals are around, fewer of them will take action
Every city has its icons—find them, taste them, and you’ll see why they outshine the giants.
The Four Forces of Progress concept shows how focussing on change motivators and resistors may shape successful product development and…
The framing effect plays a powerful role in shaping how consumers perceive value, make decisions, and form opinions about a…
This describes the propensity for individuals to attribute more predictability to future occurrences than is really the case.
This state of mind makes it harder for us to connect deeply and personally with our social and physical surroundings.
The syndrome is characterised by an unhealthy preoccupation with physical appearance, namely a Barbie-like ideal.
The Barnum effect, also referred to as the Forer Effect, is when people believe that general information that might apply…
I always wondered if other airlines chose to ignore that I am a frequent flier and could make business sense…
Marketing is a relationship that you build with your customer through various means/ devices. Much like a love affair!