consumer behaviour

Hindsight Bias – Seeing Unpredictable Events as Predictable

This describes the propensity for individuals to attribute more predictability to future occurrences than is really the case.

1 year ago

The iPhone Effect: Changing Social Interactions & Consciousness

This state of mind makes it harder for us to connect deeply and personally with our social and physical surroundings.

1 year ago

Barbie Doll Syndrome and Body Dysmorphic Disorder

The syndrome is characterised by an unhealthy preoccupation with physical appearance, namely a Barbie-like ideal.

1 year ago

Get Suckered by Horoscopes – Barnum Effect

The Barnum effect, also referred to as the Forer Effect, is when people believe that general information that might apply…

3 years ago

Tale of Missed Opportunities – Are Loyalty Programs Serving the Purpose?

I always wondered if other airlines chose to ignore that I am a frequent flier and could make business sense…

3 years ago

Marketing is an Ongoing Love Affair

Marketing is a relationship that you build with your customer through various means/ devices. Much like a love affair!

3 years ago