The Four Forces of Progress concept shows how focussing on change motivators and resistors may shape successful product development and…
The framing effect plays a powerful role in shaping how consumers perceive value, make decisions, and form opinions about a…
This describes the propensity for individuals to attribute more predictability to future occurrences than is really the case.
This state of mind makes it harder for us to connect deeply and personally with our social and physical surroundings.
The syndrome is characterised by an unhealthy preoccupation with physical appearance, namely a Barbie-like ideal.
The Barnum effect, also referred to as the Forer Effect, is when people believe that general information that might apply…
I always wondered if other airlines chose to ignore that I am a frequent flier and could make business sense…
Marketing is a relationship that you build with your customer through various means/ devices. Much like a love affair!