consumer behaviour

The Endowment Effect: Why We Overvalue What We Own

The endowment effect is a natural part of human behaviour that businesses can leverage to boost sales and customer loyalty

1 month ago

What Today’s Pet Parents Really Want!

The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75…

1 month ago

The Silent Witness: Unmasking the Power of the Bystander Effect

The bystander effect shows a contradiction in human nature: when many individuals are around, fewer of them will take action

3 months ago

Homegrown F&B Heroes: How Local Favourites Eclipse Giants in Indian Cities

Every city has its icons—find them, taste them, and you’ll see why they outshine the giants.

3 months ago

Customer Behaviour: Four Forces of Progress

The Four Forces of Progress concept shows how focussing on change motivators and resistors may shape successful product development and…

5 months ago

Framing Effect: Shaping Customers Views

The framing effect plays a powerful role in shaping how consumers perceive value, make decisions, and form opinions about a…

5 months ago

Hindsight Bias – Seeing Unpredictable Events as Predictable

This describes the propensity for individuals to attribute more predictability to future occurrences than is really the case.

2 years ago

The iPhone Effect: Changing Social Interactions & Consciousness

This state of mind makes it harder for us to connect deeply and personally with our social and physical surroundings.

2 years ago

Barbie Doll Syndrome and Body Dysmorphic Disorder

The syndrome is characterised by an unhealthy preoccupation with physical appearance, namely a Barbie-like ideal.

2 years ago

Get Suckered by Horoscopes – Barnum Effect

The Barnum effect, also referred to as the Forer Effect, is when people believe that general information that might apply…

4 years ago

Tale of Missed Opportunities – Are Loyalty Programs Serving the Purpose?

I always wondered if other airlines chose to ignore that I am a frequent flier and could make business sense…

4 years ago

Marketing is an Ongoing Love Affair

Marketing is a relationship that you build with your customer through various means/ devices. Much like a love affair!

4 years ago