cognitive bias

Pratfall Effect: Flaws Leading To Brand Adoption

Those who are honest about their flaws are more likely to be trusted. A radical new strategy to set yourself…

2 years ago

Planning Fallacy – Underestimating how long it will take to complete a task

This the tendency for individuals to overestimate their ability to finish a task in the future, despite the presence of…

2 years ago

Familiarity Principle – Poor Decision Making

We prefer things that we have known from the past, and our preference increases as our exposure does.

3 years ago

Get Suckered by Horoscopes – Barnum Effect

The Barnum effect, also referred to as the Forer Effect, is when people believe that general information that might apply…

3 years ago

Hopping on the Bandwagon – Herd Mentality

The bandwagon effect occurs when people do, believe, or say something because they see others doing it even if it…

3 years ago

Why we like the 1st Piece of Information?- Anchoring Bias

Anchoring bias uses our trust in the first information we get which becomes the anchor, and all future decisions are…

3 years ago