Gender-neutral brands are shaking up fashion, beauty, and other industries by questioning established standards
Soft power may build stronger connections with stakeholders and customers and increase their influence and reputation
A brand's objectives, demographics, and market should be considered while deciding between a bounded and unbounded brand strategy
The capacity to change with the times and remain relevant in the eyes of customers is what makes a brand…
Incorporating a dash of originality and innovation into a familiar formula is only one of the many benefits of a…
Some brands are antifragile, the opposite of fragile, which grow under pressure and become better especially in a VUCA world