An intriguing name is a strategy, not a gimmick. It can differentiate businesses, spark conversations, and create deep emotional connections…
Every brand has the potential to mean more. True loyalty begins when people see your brand as part of their…
Wrigley knew how to connect the product to emotion and reshaped how the world viewed chewing gum—from a noisy annoyance…
Despite the fact that water is essentially free in our nation, millions of people pay for the version that is…
Brands that are the most successful do not just sell products; rather, they sell values, faith, and actions.
Brands that nurture internal trust can respond to problems, strenghten the organisation and build consumer and staff loyalty
For brand credibility and long-term customer relationships, managers should prioritise consistency across all touchpoints.
Practising active empathy is not only essential for building strong brand-customer relationships but also for driving business success
A brand's ability to convey its messaging, establish trust, and influence customer behaviour is enhanced by the recognition
To strengthen brand recognition, expose your customers to your company's primary messaging, visual branding, and other features consistently.
De-positioning and positioning are both necessary for a holistic brand positioning strategy to work rather than being at opposite ends
When companies try to treat the effects of commoditization instead of its cause, they just end up more ensnared. They…
With people being exposed to multiple cultures, brands may have to take seemingly contradictory stands but appeal their audience.
Turn a perceived deficiency into a differentiating strength by telling a narrative that alters negative perceptions of a brand may…