advertising

Iconic Ads: Skoda – Cake

Creating and building an edible Skoda Fabia car made completely from confectionary was a unique way of showing the car's…

3 years ago

Iconic Ads: Reebok – Field of Dreams

The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite…

3 years ago

Iconic Ads: Berlitz – German Coastguard

Berlitz uses guilt by capitalising on the audience's capacity to foresee a future of regret over not having improved their…

3 years ago

Iconic Ads: Pan Pasand

Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun

3 years ago

Iconic Ads: Snickers – Betty White

The Betty White commercial propelled Snickers from seventh place into category leadership.

3 years ago

Iconic Ads: Carlton Draught – Big Ad

The "Big Ad" is an Australian TVC for Carlton Draught pale lager. It used viral marketing techniques to promote the…

3 years ago

Iconic Ads: Budweiser – Frogs

The advertisement, which takes place in a swamp and features three frogs croaking Budweiser in sequence, proved an instant hit.

3 years ago

Iconic Ads: Axe – Getting Dressed

Axe veers from the usual. Instead of average joes creating a huge impact on beautiful women, it is about a…

3 years ago

Iconic Ads: Volvo Trucks – Epic Split

The Epic Split became the most popular of the six advertisements in the Live Tests series, and brought Van Damme…

3 years ago

Iconic Ads: Axe – Chocolate Man

The advertisement capitalised on the Axe proposition of attraction/magnetism to the female audience.

3 years ago

Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)

Cindy Crawford in this Pepsi commercial from the 1990s is like a trip down memory lane and helped craft the…

3 years ago

Iconic Ads: Federal Express – Fast Talking Man

Ally & Gargano leveraged Moschitta's fast-talking skills to create advertising that appealed to the target customer of Federal Express

3 years ago

Raymond’s – The Complete Man

The campaign completely repositioned Raymond's and reinforced the premium perception in customers minds. This was a great success

3 years ago

Jenson & Nicholson – Whenever You See Colour, Think Of Us

A peek into the making of the line and the extremely successful advertising campaign

3 years ago