Creating and building an edible Skoda Fabia car made completely from confectionary was a unique way of showing the car's…
The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite…
Berlitz uses guilt by capitalising on the audience's capacity to foresee a future of regret over not having improved their…
Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun
The Betty White commercial propelled Snickers from seventh place into category leadership.
The "Big Ad" is an Australian TVC for Carlton Draught pale lager. It used viral marketing techniques to promote the…
The advertisement, which takes place in a swamp and features three frogs croaking Budweiser in sequence, proved an instant hit.
Axe veers from the usual. Instead of average joes creating a huge impact on beautiful women, it is about a…
The Epic Split became the most popular of the six advertisements in the Live Tests series, and brought Van Damme…
The advertisement capitalised on the Axe proposition of attraction/magnetism to the female audience.
Cindy Crawford in this Pepsi commercial from the 1990s is like a trip down memory lane and helped craft the…
Ally & Gargano leveraged Moschitta's fast-talking skills to create advertising that appealed to the target customer of Federal Express
The campaign completely repositioned Raymond's and reinforced the premium perception in customers minds. This was a great success
A peek into the making of the line and the extremely successful advertising campaign