The task was to talk to the youngsters in small towns and push the desired consumer behaviour. The youngsters there…
Pidilite wanted to reposition the brand as a consumer product. The insight was to use the usage of the product…
A simple brief was given – a bite of 5 Star gives a wholesome experience.
he brief could not have been simpler. Translate the core of the brand simply. Make it fun, quirky and unforgettable
The intention was to highlight the importance of using good lasting paints for the exteriors.
Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial