The story behind the repositioning the making of the first few commercials with Subodh Poddar - the erstwhile creative head…
A look at the first significant ambush marketing exercise in India between the Cola giants https://portfolio.mentza.com/portfolio/vejayanand/circles/22015 https://open.spotify.com/episode/6sPO9L8bXOzXmlMdDfgNdN?si=plFb-LSpQROem6Y9KlvAIg Article https://onlykutts.com/index.php/2021/07/02/pepsi-nothing-official-about-it/
‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were…
A peek into the making of the line and the extremely successful advertising campaign https://portfolio.mentza.com/portfolio/vejayanand/circles/20496 https://open.spotify.com/episode/4eyofphbmARVjhm1OmP8qS?si=gJnlBbeiQ9Sj75RYoHhnFA The article is https://onlykutts.com/index.php/2021/07/06/jenson-nicholson-whenever-you-think-of-colour/
A look back at two commercials which used the line and this is also in memory of KK, who sang…
The story behind the commercial that changed the fortunes of Woodwards
This is a campaign that turned around the fortunes of the egg industry. Roz Khao Ande became a big hit.
“Because I am worth it” was neither about pleasing people nor about presenting the typical image of a woman.
The podcast of the story behind the famous line
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the…