The story behind the repositioning the making of the first few commercials with Subodh Poddar - the erstwhile creative head…
A look at the first significant ambush marketing exercise in India between the Cola giants
The campaign completely repositioned Raymond's and reinforced the premium perception in customers minds. This was a great success
A peek into the making of the line and the extremely successful advertising campaign
A look back at two commercials which used the line and this is also in memory of KK, who sang…
The story behind the commercial that changed the fortunes of Woodwards
This is a campaign that turned around the fortunes of the egg industry. Roz Khao Ande became a big hit.
“Because I am worth it” was neither about pleasing people nor about presenting the typical image of a woman.
The podcast of the story behind the famous line
A look at how the line was created by Frances Gerety for De Beers. And how did it stand the…