There is a lack of personalization in Pet care retail - both offline and online, in the Indian markets.
With the new trends like humanization, there have been a nymber of pet ancillary services which seen pick momentum
Distribution has improved significantly in India. This has resulted in increased availability of products and range in each category.
Humanizing products are primarily motivated by the bond that exists between humans and their pets. Pet humanization isn't a fad.
Several factors - demographic, social and behavioral are changing the way pets are being looked at in India.