Kitten Therapy shows how creative content, brand support, and sincere advocacy can combine to create joy — and real, measurable…
Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands can thrive with “smart indulgence.”
Cat ownership in India is on the rise, driven by Gen Z and Millennials. Yet pet food companies lag behind…
Discover how India’s pet parents are redefining pet care with nutrition, wellness, and lifestyle choices that treat pets as family.
Discover why India’s booming pet care industry is attracting global investors like Nestlé. Learn about the trends, market potential, and…
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75…
Addressing pet obesity through innovative products, enhanced services, and consumer education can benefit both pets and businesses
Humans have creativity, invention, and sophisticated emotional intelligence, whereas animals have purer or more commendable features.
With Indian pet owners showing a growing interest in high-quality, all-natural, and health-conscious options, the pet food market is booming
Pet product marketers and manufacturers must distinguish anthropomorphism from humanisation. Both may boost brand visibility and customer loyalty, but they…