Human food trends are rewriting the rules of pet nutrition. Pet bowls now reflect the values, fears, aspirations, and lifestyles…
Pet companionship is transforming India’s consumer culture—bringing calm, connection, and compassion to a stressed, digital generation.
From turmeric and probiotics to clean labels, India’s pet food is evolving. Learn how health-conscious pet parents are driving the…
How India’s pet food industry is evolving with science, transparency, and care—transforming pet nutrition into a movement for well-being.
Kitten Therapy shows how creative content, brand support, and sincere advocacy can combine to create joy — and real, measurable…
Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands can thrive with “smart indulgence.”
Cat ownership in India is on the rise, driven by Gen Z and Millennials. Yet pet food companies lag behind…
Discover how India’s pet parents are redefining pet care with nutrition, wellness, and lifestyle choices that treat pets as family.
Discover why India’s booming pet care industry is attracting global investors like Nestlé. Learn about the trends, market potential, and…
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75…