Discover why India’s booming pet care industry is attracting global investors like Nestlé. Learn about the trends, market potential, and…
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75…
Addressing pet obesity through innovative products, enhanced services, and consumer education can benefit both pets and businesses
Humans have creativity, invention, and sophisticated emotional intelligence, whereas animals have purer or more commendable features.
With Indian pet owners showing a growing interest in high-quality, all-natural, and health-conscious options, the pet food market is booming
Pet product marketers and manufacturers must distinguish anthropomorphism from humanisation. Both may boost brand visibility and customer loyalty, but they…
By comprehending and acknowledging anthropomorphism, individuals may enhance their ability to provide proper care for their pets
Manufacturers may establish their items as important for pet owners seeking high-quality snacks that enhance their pets' diets and nutrition.
Urbanization is driving changes in pet ownership patterns, consumer preferences, retail channels, and product innovation
Humanising pets means treating them like family. Thus, the pet food and cosmetics sectors are responding to this new trend