When we make the brand as human as possible, it is only natural that the people also treat those brands…
To build a relationship with a customer, a brand has to engage with him/ her through various means and one…
The basis for a relationship is pretty much similar to a relationship between two individuals or even a group of…
The customer needs to understand what he or she is buying in a simple, comprehensible language not complicated by tech…
Consumerization of health means that more consumers will be inclined to choose products with embedded health benefits.
Consumer behaviour has changed from buying a product which was made for everybody to a product which made for 'me'.
Marketing is a relationship that you build with your customer through various means/ devices. Much like a love affair!
Businesses and brands are getting into categories out of their core The Amazon Kindle set fire to the tech world.…
We look to the future we seem to increasingly look back and go back too
No matter how private you are, the digital world will make it public.