Charm pricing is a very important tool in pricing. They draw attention to your product
Anchoring bias uses our trust in the first information we get which becomes the anchor, and all future decisions are…
Everybody has some hopes. Everybody has some aspirations. There is no one without any
Marketers use nostalgia to relive old favourites or return to the good old days. Creating a feeling of nostalgia evokes…
Lego has partnered with many brands which are seemingly unrelated, but adds a lot of muscle to Lego through the…
This disease is a strongly held belief that if no one in your friend's circle is into something, then no…
People may come and people may leave your circles over time, but the overall number in each circle remains within…
Consumers use a dominant brand and ‘verbify or verbing’ it. Xerox instead of Photocopy. If your brand becomes a part…
Even when we think we are being rational, research shows that most of our decisions are made unconsciously and involve…
“Post-Demographics” – where relying on demographics for defining customers would be precarious. Consumers aren’t defining themselves by demographics – they…