Managing a brand portfolio takes discipline to prune, wisdom to differentiate, and foresight to adapt.
Build lasting brand value by investing in Brand DNA — the everyday promises, operations and behaviours that sustain trust beyond…
Design the whole business around the customer, not just the product. Real examples show why.
Kitten Therapy shows how creative content, brand support, and sincere advocacy can combine to create joy — and real, measurable…
How MINI, SPCA and FCB trained rescue dogs to drive — a viral campaign that boosted adoption interest 590%, earned…
This marketing went beyond one holiday. To dispel a myth. Grupo Caridad reminded Peru and the globe that all dogs,…
“Unique Breeds” was more than an ad—it changed culture. It gave each stray dignity and converted shame into delight.
With “Adoptable,” Pedigree has redefined purpose-led marketing by using AI and targeted, programmatic advertising to promote dog adoption.
Pet treat spending is under pressure, but health-focused, value-driven treats offer growth. Discover how brands can thrive with “smart indulgence.”
Kellogg’s went from cereal king to snack player. Learn how shifting habits, health trends & digital misses forced its reinvention…