A simple and sharp brief was the basis for a series of relatable, entertaining films for Nestle Cappuccino Eclairs.
Rather than focus on the benefits like other brands, it was decided that Polo would focus on the 'hole' and…
This simplicity of the idea, the humour & naughtiness of the kids & the Masterji's involvement resulted in an iconic…
The Netflix kind of series is something that may drive eyeballs to hockey in India. Everyone loves stories. Dribble to…
Every day, the Doubletree By Hilton hotel chain distributes 75,000 freshly baked chocolate chip cookies to its guests for free.…
The story of Shreddies is a great example of how a brand can gain intangible value without making any changes…
Capitalising on the wish for the Japanese to follow the American way within the local cultural norms made KFC a…
This ad positioned Apple as an upstart/ rebel against the bigger and established competitors like IBM.
The ambiguity effect is a type of cognitive bias that outlines how people avoid options that they perceive to be…
Andre Citroen was also a marketing whiz and he understood of making an impact with advertisements and top of mind…