When we watch the Gorilla ad, our brain assumes there is a story and tries to make sense of the…
Countering popular perception, Honda created different imagery of a biker through the "You Meet the Nicest People on a Honda"…
The Iconic Ad of Power of Dreams - Hands combined Honda's engineering history with its cutting-edge future technology.
Grrr was part of The Power of Dreams - the overarching theme which ran across all advertising campaigns especially in…
The Power of Dreams was based on the company's Japanese catchphrase, "Yume No Chikara," which Soichiro Honda advocated
“A person's name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie.
By collaborating and leveraging their strengths, Barilla and Spotify were able to reach a wider audience in a unique manner
Everyone likes good stories. Here are some indicators on how to write a good marketing story. Chances are readers will…
Some brands are antifragile, the opposite of fragile, which grow under pressure and become better especially in a VUCA world
The Series of The LEGO Movies are the perhaps the best examples of leveraging content to market products or brands