Marketing

Iconic Ads: Bud Light – Dilly Dilly

A nonsensical phrase Dilly Dilly caught the imagination of the customers for Bud Light in a quest to increase acceptance…

4 years ago

Iconic Ads/Statue: State Street – Fearless Girl

The girl had a global appeal to her. Everyone may identify with a girl, regardless of gender or age.

4 years ago

Iconic Ads: Always – #Likeagirl

The loss in confidence by girls on attaining puberty along with a stereotypical attitude of what #likeagirl was shown in…

4 years ago

Customer Service is for Profits – not Costs

The mindset of many organisations need to change. Customer service is a profit centre and not a cost centre.

4 years ago

Iconic Ads: Sony Bravia – Paint

In the series of advertisements for Sony Bravia, Paint was the logical extension of the creative concept which Juan Cabral…

4 years ago

Iconic Ads: Johnnie Walker – The Man Who Walked Around the World

A 6 minute, single take film captured the history of Johnnie Walker and how the whisky became famous all over…

4 years ago

Brandless & Branded- No Name

No Name created a brand without being one. In a market with multiple private label brands, No Name carved a…

4 years ago

The Vegetable Name Change – Delhaize

Letting kids change the names of vegetables into something fun through their imagination increased sales in Delhaize by over 150%

4 years ago

Iconic Ads: Levi’s – Launderette

When the Laundrette aired in Europe, it sent Levi's shrink-to-fit denim into a new stratosphere of popularity.

4 years ago

Storytelling – Turning a Restaurant Robbery into Viral Advertising

Using storytelling, Frijoles converted the footage of a burglary at the restaurant into a piece of advertising which became viral

4 years ago