Puffery claims are misleading customers by promising something which cannot be proven
Young men who drank Foster's were associated with his brashness and swagger and enjoyed making fun of archaic British traditions.
Advertising for Hamlet helped it become the best selling cigar in the UK. Four out of every ten cigars sold was a Hamlet.
Oreo capitalised on an event which was topical. However the preparation was what drove the success
To put an end to the Beetle nameplate, Volkswagen released its video obituary for the automotive icon as a proper…
The focus of the Silhouette campaign, switched from a product focus to urging consumers to “buy the emotion.”
This advertisement for Kenneth Cole sparked the beginning of the legendary advertising agency Kirshenbaum + Bond.
These rules though not created by Pixar per se gave a direction and focus to the fine art of storytelling
Under Armour successfully established its brand for women using unlikely stars like Misty Copeland and Gisele Bundchen.
Nike's Dream Crazy has athletes leveraging the power of sport to move the world forward and at times sacrificing opportunities