Marketing

Iconic Ads: Carlton Draught – Big Ad

The "Big Ad" is an Australian TVC for Carlton Draught pale lager. It used viral marketing techniques to promote the…

4 years ago

Iconic Ads: Budweiser – Frogs

The advertisement, which takes place in a swamp and features three frogs croaking Budweiser in sequence, proved an instant hit.

4 years ago

The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands

The Collaborative Three-Box approach enables how global and regional teams need to collaborate for the good of the brand.

4 years ago

Iconic Ads: Axe – Getting Dressed

Axe veers from the usual. Instead of average joes creating a huge impact on beautiful women, it is about a…

4 years ago

Iconic Ads: Volvo Trucks – Epic Split

The Epic Split became the most popular of the six advertisements in the Live Tests series, and brought Van Damme…

4 years ago

Iconic Ads: Axe – Chocolate Man

The advertisement capitalised on the Axe proposition of attraction/magnetism to the female audience.

4 years ago

Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)

Cindy Crawford in this Pepsi commercial from the 1990s is like a trip down memory lane and helped craft the…

4 years ago

Iconic Ads: Federal Express – Fast Talking Man

Ally & Gargano leveraged Moschitta's fast-talking skills to create advertising that appealed to the target customer of Federal Express

4 years ago

Iconic Ads: BBC Sport – 2018 Football World Cup Trailer

The goal was to build a football equivalent of the Bayeux Tapestry that would portray the World Cup's emotional and…

4 years ago

Iconic Ads: Shiseido- High School Girls

The film depicts beauty as a universal human ideal, regardless of gender, and serves as a catalyst for people and…

4 years ago