Turn a perceived deficiency into a differentiating strength by telling a narrative that alters negative perceptions of a brand may…
The IKEA "Lamp" commercial starts off by playing on your emotions before delivering a knockout blow, based on making furniture…
Berlitz uses guilt by capitalising on the audience's capacity to foresee a future of regret over not having improved their…
Vicks is aware of and enthusiastic about the reimagined meaning of family. The focus here is on a relationship that…
Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun
The use of simplicity results in the elimination of confusion, the establishment of certainty and thereby increasing loyalty
"Brand assets" play an important part in its success. Perhaps it may be best to look into the past..for the…
When an existing brand name is still well-known, revitalising that brand may be a more cost-effective option than launching a…
Salman Khan, Ayesha Shroff, Aarti Gupta, and others appeared in a Campa Cola advertisement filmed in the Andamans in 1983.
The Betty White commercial propelled Snickers from seventh place into category leadership.