Marketing

Iconic Ads: Thai Life Insurance – Unsung Hero

Thai Life Insurance strives to be a trusted life partner by really caring for people's lives without expecting anything in…

3 years ago

Iconic Ads: Gillette – We Believe – The Best Men Can Be

Gillette made social justice a focal point of the advertisement and was the first to address the issue of toxic…

3 years ago

A Key to Great Brand Engagement is Brand Rituals

Companies should be aware of the importance of helping consumers feel safe and in control of their emotions. A feeling…

3 years ago

Beatles and Product Quality

The quality of a product is the most critical factor in the success of a business or brand. Customer satisfaction…

3 years ago

Paw Power – Pet Influencers

The ability to amass a large fan base is not limited to humans. The pet influencer industry has exploded in…

3 years ago

Brandalism – anti-advertising

The anti-advertising movement known as "brandalism" employs artistic activism and subvertising to challenge corporate advertising by replacing it with parodies or…

3 years ago

Iconic Ads: Skoda – Cake

Creating and building an edible Skoda Fabia car made completely from confectionary was a unique way of showing the car's…

3 years ago

Iconic Ads: Reebok – Field of Dreams

The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite…

3 years ago

When to Pivot a Brand

Changes cause pivots. Growth might indicate whether a brand should shift. If you can't expand or scale, pivot.

3 years ago

“Made In” is more important than ever.

Consumers' opinions of a product are influenced by the country of origin. This is to lessen the risks connected with…

3 years ago