Don't believe the common claim that "quality" is what makes your business stand out from the rest. It is passe.
Reverse Branding inverts the traditional branding process by starting with the category and moving backwards to accommodate the brand.
Sometimes less is more. Customers' delight might suffer if they are given too many options to choose from.
To strengthen brand recognition, expose your customers to your company's primary messaging, visual branding, and other features consistently.
De-positioning and positioning are both necessary for a holistic brand positioning strategy to work rather than being at opposite ends
Advertising campaigns with a Fluent Device are more likely to generate market share & profitability than ones without
As part of their advertising campaign in 2011, around Thanksgiving, Patagonia ran an advertisement with the headline "Don't Buy This Jacket."
Nike's "Secret Tournament" commercial, created by Wieden & Kennedy, has been acknowledged as being the best for the Football World…
What happens when Alexa loses her voice and a few notable replacements come in. A humorous take involving Bezos
K-Pop seems to have cracked a winning formula which has churned many bands and multiple hits making it a global…