Red Bull dominates marketing. Their marketing technique is extreme. They utilise several strategies, but everything focuses on generating material and…
Shampoo had previously been out of reach for the general public. Chinni Krishnan and Velvette changed this with shampoo in…
Carefully planned and executed strategy helped Ghari overtake both Nirma and Wheel to capture the leadership position
By catering to smaller audiences, brands that are niching are able to offer a focussed offering which appeals to them
Those who are honest about their flaws are more likely to be trusted. A radical new strategy to set yourself…
With little success, Pizza Hut rebranded as Pasta Hut and later as The Hut. The renaming did not resonate with…
Jeff Johnson and Nike are inextricably linked. He was responsible for setting up the network and gave Nike its name
P&G's "Thank You Mom" Olympic marketing campaign was a masterful attempt to tap into a timeless human value in order…
The Tata Nano was supposed to be a groundbreaking new kind of automobile, but instead it became a disaster.
From a resounding flop to a roaring success in the Indian market, Gillette had to rough it out initially due…