These days, product placement has become a larger-than-life notion that's always updating the way products are shown.
A mistake in the creation of the packaging translated into a unique distinguishing feature of Angostura Bitters
With its new brand design, Pepsi pays tribute to its history while also embracing its big future like many other…
Non alcoholic beers, the world over have failed miserably due to many reasons. Athletic went against that notion
Liquid Death has leveraged a requirement from the consumers with unconventional marketing strategy to make canned water a success
The UNICEF Tap Project was an initiative to provide clean water to children in developing countries started by Droga &…
Estee Lauder leveraged its strengths to take on a social cause and act as a catalyst for a worldwide movement
The Happy Meal's origins are disputed. It shows creative individuals from across the globe having the same insight at the…
There has never been an advertising campaign in the US more effective in reducing tobacco usage among youth than Legacy's truth campaign.
The strategy that Bernard Arnault has adopted is straightforward but very profitable: he buys venerable but dated businesses like Tiffany's…