A robust brand community may boost customer loyalty, retention, brand advocacy, engagement, feedback, revenue, and growth.
The multi coloured candy from Poppins was a favourite of children but unfortunately it could not withstand the onslaught of…
Typical of brands that could not keep up, Binaca fell by the wayside even though it had created great brand…
Brands like Forhans have fallen by the wayside due to various reasons - namely not changing with times among others.
The Subservient Chicken was a unique marketing campaign for Burger King - the showing the potential of internet for marketing…
Capitalizing on its strengths of having a huge database of songs and millions of playlists, Spotify could cater different types…
This describes the propensity for individuals to attribute more predictability to future occurrences than is really the case.
PizzaHut and IKEA collaborated on a pizza with IKEA's famed meatballs and a life-size replica of the miniature table that comes…
There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a…
Mobile geofencing directed users away from McDonald's and promoted Burger King's newly updated app's order-ahead capabilities.