Thanks to the repositioning of Maggi Noodles, it has been a runaway success so much it has become synonymous with…
The successful repositioning of the brand by extending usage through disparate ways saved the brand and grew the brand and…
Seemingly disapproving, despite appearances to the contrary, the product is just as excellent as it has always been.
Ray Charles immediately improved the product's credibility, which led to an increase in sales.
The contrast in characters helped the commercial elicit an emotional reaction among its consumers
An Italian actor was seen in the 1969 Alka-Selzter commercial "That's a spicy meatball" fumbling his lines while eating a…
If you go for the worst idea instead of the finest one, you'll instantly clear the lofty goal you'd set…
Changes are regarded as an indication that vehicle advertising was starting to acknowledge women's greater freedom
This classic showcased the watch pocket using a story with an aspirational protagonist and a dramatic presentation of the product's…
Chanel was able to tap into the potency of sensuality without crossing the line into repugnance because of the emphasis…