Marketing

Rejuvenating a Fading Brand

Knowing your brand's essence, being flexible, and interacting with your audience on a real level are some of the most…

2 years ago

Gillette Venus: Listening To The Customer

Gillette was going through a rough patch when they launched a shaving system targetted specifically at women and not an…

2 years ago

The Anti Laws of Marketing

Luxury firms may stand out, keep their products exclusive, and strike an emotional chord with customers by adhering to these…

2 years ago

Iconic Ads: John Lewis & Partners – Excitable Edgar

Customers will relate to the story's humorous and touching tale while they shop for Christmas presents for their loved ones.

2 years ago

Embracing Ingredient Branding for Growth

By working with well-known ingredient brands, companies may increase their visibility, product awareness, legitimacy, and consumer trust.

2 years ago

Brands Need To Be Known First, To Get Convincing

A brand's ability to convey its messaging, establish trust, and influence customer behaviour is enhanced by the recognition

2 years ago

Repositioning Brands Through Packaging

Repositioning through packaging that is both aesthetically pleasing and useful while being true to the brand's values is key to…

2 years ago

Limited & Unlimited: Bounded & Unbounded Brands

A brand's objectives, demographics, and market should be considered while deciding between a bounded and unbounded brand strategy

2 years ago

Unforgotten Brands: Charminar Cigarettes

Both the brand and the Charminar monument contributed to each other's fame. The brand became a best-seller and then fell…

2 years ago

Unforgotten Brands: Kalimark Bovonto

Kalimark and Bovonto in particular has been growing steadily and has witnessed great appreciation from customers in the region

2 years ago