A change in brand name could be justified if the company's strategic emphasis shifts away from traditional markets
The brand's genuineness and ageless appeal continue to captivate guests, even as the landscape undergoes constant change.
Prime has been driving Amazon to attract new customers and has created a big differentiator and huge moat
Look at how Volkswagen set up a small reminder from a loved one to slow drivers down just as they were…
Brand voice helps firms stand out, connect emotionally, be consistent, enhance engagement, establish a feeling of belonging, and gain customers'…
Multiple factors contributed to the failure of the Apple Newton. Most parts of the ecosystem have to align to make…
The NFL gets an outstanding artist to perform for free and in return, the artist gets multiple opportunities to grow
By developing detailed customer personas, businesses can tailor their marketing strategies, product offerings, and customer experiences to better meet the…
Emami exemplifies the potential of Indian enterprises and their ability to compete with MNCs. It has grown brands to unprecedented…
This Indian tyre company has become a successful multinational thanks to the vision of its founder and his successors