AI-powered shopping agents are transforming how consumers discover, choose, and buy products. Explore how agentic commerce will redefine the future…
Functional pet food is booming but confusing pet parents. Learn why science-backed education matters more than marketing hype.
Great companies start small. See how Facebook, Airbnb, and Zomato mastered niche markets before scaling. The counterintuitive strategy behind big…
Global and Indian brands use co-creation to build richer customer experiences, deepen loyalty, and drive innovation through shared creativity.
How brands with damaged reputations can rebuild trust through honesty, dialogue, and long-term cultural change, with Indian and global examples.
Explore how modern brands thrive by embracing scarcity, uniqueness, and analogue value in a world of mass abundance.
Why average products often outsell better ones. Learn how identity, storytelling, and psychology shape e-commerce success and drive customer desire
Consumer behavior is shifting worldwide. Explore five lasting trends shaping how people shop, trust brands, and make value decisions across…
MTV, once the voice of youth culture, lost its way through digital disruption, reality TV, and a failure to evolve…
Pet companionship is transforming India’s consumer culture—bringing calm, connection, and compassion to a stressed, digital generation.