Gen Z might be the most digitally connected generation, but their hearts still lie in the thrill of touch, feel,…
When customers are swamped by choice and burned by false promises, genuineness shines. Unpolished, human, heart-first.
An intriguing name is a strategy, not a gimmick. It can differentiate businesses, spark conversations, and create deep emotional connections…
Every brand has the potential to mean more. True loyalty begins when people see your brand as part of their…
Indian brands must abandon the belief that complexity generates trust. Human brands that listen, adapt, simplify, and connect work best.
Genuine, grounded companies that constantly express themselves, tell the truth, and actively listen are preferred by more discerning audiences.
Virat may become a cultural icon by using his brand power, cultural capital, and entrepreneurial acumen to create something bigger.
In the era of experience, marketing doesn't solely focus on visual appeal. It's about marketing to the mind through every…
Cinthol's evolution from a scientific experiment to a pop culture phenomenon is a testament to vision, adaptability, and branding brilliance
Lux transcended being "just soap." It became a cultural icon — a shimmering symbol of aspiration, confidence, and beauty for…