Marketing

Why Digital-First Pet Brands in India Are Moving Offline

Digital-first pet brands in India are moving offline as physical retail becomes key for trust, discovery, and sustainable omnichannel growth.

1 month ago

Young Pet Parents Are Redefining How India Buys for Pets

Young Indian pet parents are reshaping petcare buying through social platforms, influencer trust, and education-led digital commerce.

1 month ago

Beyond Attention: The Age of Meaningful Recognition

In an age of abundance, attention is cheap. Discover why meaning, recognition, and cultural clarity are becoming the true sources…

2 months ago

Beyond Silos: Why Integrated Thinking Is the New Imperative for Business and Society

Capturing the shift from siloed thinking to integrated collaboration in business and society. Ideal for articles on strategy, innovation, and…

2 months ago

Building a High-Impact Brand Advocacy Strategy: Why Word-of-Mouth Still Wins

Strengthen brand advocacy through trust, emotional connection, and meaningful customer engagement.

2 months ago

When Brands Encounter AI Bots: Reinventing Customer Experience for a New Era

AI agents are redefining customer experience by reshaping how consumers discover, compare and choose brands. Learn how businesses can prepare…

2 months ago

When Shopping Starts Thinking: How AI Agents Will Rewrite Retail

AI-powered shopping agents are transforming how consumers discover, choose, and buy products. Explore how agentic commerce will redefine the future…

2 months ago

The Functional Pet Food Revolution: Why Science Must Meet Storytelling

Functional pet food is booming but confusing pet parents. Learn why science-backed education matters more than marketing hype.

3 months ago

Why the World’s Greatest Companies Started Embarrassingly Small

Great companies start small. See how Facebook, Airbnb, and Zomato mastered niche markets before scaling. The counterintuitive strategy behind big…

3 months ago

Co-Creation Isn’t Just Better Products – It’s Richer Experiences

Global and Indian brands use co-creation to build richer customer experiences, deepen loyalty, and drive innovation through shared creativity.

3 months ago