Inspite of being a popular name Nirodh has been a failure especially due to positioning, packaging and communicaton
A huge accomplishment was the transformation of Marlboro from a cigarette for women to the symbol of a manly smoking…
A potent idea in marketing and psychology, "social proof" uses the views and behaviours of others to influence one's behaviour.
The "Ketchup Fraud" campaign succeeded in turning a potentially negative situation into a positive one and reinforced customer loyalty
Burberry's revival highlights the need of maintaining core identity while embracing innovation and digital transformation.
Spotify's "Sound Tour" campaign was a testament to the company's commitment to reimagining storytelling and authenticity in marketing
The alliance between Burger King and Mickey S.R.L. in Paraguay exemplifies the intersection of legal strategy and marketing innovation.
The 18th birthday free Gillette shaving kit is a tactic to promote customer loyalty, boost sales, and commemorate a milestone.
Coca-Cola revitalised its brand image and fostered important cultural debate by introducing a Black Santa Claus.
In the ever-changing world of Twitter, active interaction is crucial, and passive broadcasting is out. Calvin Klein does it well