Palmolive transitioned from relative obscurity to household name status by 1912. A forgotten product became a brand
A combination of strategic vision, genuine involvement, and innovation is necessary to operationalise cultural impact.
One must utilise cultural narratives, trends, and values to connect with audiences, improve engagement, and change their brand perception
Time is of the essence for brands, who use tactics that capitalise on cyclical trends, cultural events, technology breakthroughs, and…
KamaSutra's emphasis on condoms being sexy and enhancing pleasure, particularly for women, fundamentally changed the perception of condoms
Bollywood heroes have evolved in response to the aspirations, struggles, and dreams of the common man in India.
Durex has successfully tackled taboo subjects from the Indian conversation by combining educational initiatives with fun and smart marketing
"Survival of friendliest" presents a convincing substitute for the conventional "survival of the fittest" storyline
Collecting meets a variety of psychological demands, ranging from the quest for pleasure and mastery to the expression of identity…
Pet product marketers and manufacturers must distinguish anthropomorphism from humanisation. Both may boost brand visibility and customer loyalty, but they…