Through this campaign, British Airways successfully communicated its brand message of respect, care, and commitment to India
A well-defined culture of organisations will drive long-term success by aligning employee actions with company values
The Value Proposition Canvas is a powerful tool that helps firms understand customer needs and motivations and create effective solutions.
This plan helps you create long-term consumer connections. When done well, it builds brand loyalty and advocacy beyond a transaction.
Multipronged approaches like consumer-centric marketing, innovation, diversification, and excellent branding have contributed to Pidilite's success.
When people think about Maggi, they often feel a range of feelings, including fond memories, joy, ease, and love.
The Four Forces of Progress concept shows how focussing on change motivators and resistors may shape successful product development and…
To boost the circulation of Maharashtra Times, a marketing activity was conducted to associate each day with a colour
The framing effect plays a powerful role in shaping how consumers perceive value, make decisions, and form opinions about a…
Brands can make an impression, strengthen consumer loyalty, and differentiate themselves in marketplaces using countercultures