Marketing

The Hidden Business Model: What These Brands Actually Sell

Generating products is not the only key to generating real revenue. Having ownership of the system that links them is the key.

10 months ago

Flipping the Script: How Brands Turned Their Biggest Problems into Profits

Your greatest serious challenge right now can turn out to be your most significant achievement tomorrow.

11 months ago

Building a Movement, Not Just a Brand

Brands that are the most successful do not just sell products; rather, they sell values, faith, and actions.

11 months ago

From Boring to Billion-Dollar Brands: The Power of Bold Marketing

Even if your product lacks excitement, your marketing should never fall flat.

11 months ago

Less Choice, More Profits: How Brands Win by Simplifying Decisions

If you offer too many choices, you're slowing down your customers and losing sales. Because when you reduce choices, you…

11 months ago

When Growth Stalls, Change Your Customer— Not Your Product

For growth, a new product is not necessarily where it comes from. There are times when it is necessary to…

11 months ago

Brand Loyalty is Fading: Why Shoppers Are Making the Switch!

Today's shoppers aren't just looking for the cheapest deal but also for trust, convenience, and rewards that make them feel…

11 months ago

Turning ₹10 of Product into ₹700: Upselling Lessons

Upselling isn't about charging more for the same product—it's about creating value customers perceive as worth paying for

11 months ago

The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns

In an era of digital shopping, India’s retail landscape grapples with a growing challenge—product returns. With the rise of e-commerce…

11 months ago

Make a Great Product—And An Even Better Reason To Buy It

People don't just buy based on brands and features—they buy based on emotions, needs, and perceived value.

11 months ago